What better holiday to lift up your spirits, err… beer mugs? As many of you Trendsetters patrons probably already know, we at Trendsetters believe beer is beautiful. So when we discovered this made-up holiday whose tradition dates all the way back to 2007, we said to ourselves, “Count US in!” Heck, we like it so much we’ve decided to milk this thing for a whole week. So, to do our part in commemorating what is at the very least the best holiday in August, this week’s special - running till Tuesday - will be discounts on selected beer-brand merchandise such as Stroh’s, Lone Star, Guinness, Red Stripe, Brooklyn Brewery, Labatt and more. Check it out at www.trendsettersthestore.com.
International Beer Day dates back to 2007, when a few great men from San Francisco were, as legend has it, engaging in some “beerstorming” and decided it was time to stop beating around the bush with holiday’s like St. Patty’s Day, Cinco De Mayo, and New Year’s Day and get straight to the heart of the matter – why doesn’t the world just come together to celebrate the thing that makes other holidays fun to begin with?
Or, as the official IBD website more eloquently puts it: “Because we all need an excuse to drink another beer.” Their creed:
“The purpose of IBD is threefold:
1) To gather with friends and enjoy the deliciousness that is beer.
2) To celebrate the dedicated men and women who brew and serve our beer.
3) To bring the world together under the united banner of beer by celebrating the beers of all nations and cultures together on this one remarkable day.”
Now that brought a tear to this author’s eye. We highly recommend you check out that website at http://internationalbeerday.com. We also propose that if, this holiday spirit touches your heart in the way it has touched ours, feel free to join us today by raising your frosty mugs.
So, by all means, drink responsibly, and Happy International Beer Day everyone!!
